Creativity In Business

Specialist in the Longevity Economy – designing practical solutions that fit the needs and realities of an aging population.

Why Choose Us?

Proven Innovation Strategies

We blend creativity with research-backed methods to design and implement innovation approaches that deliver real, measurable, organizational, community, and economic outcomes.

Solutions Designed

From corporate teams to educational institutions, we design customized strategies and implementation approaches that reflect your unique goals, culture, and the workforce and community environments where you operate.

Change that Lasts

We don’t just develop ideas — we design immersive, applied implementation environments that help organizations and communities translate strategy into real-world implementation and sustainable outcomes.

Book Blog

For those who appreciate a good book, I’ll be sharing reviews of some of my favourites — the ones that have shaped how I think, work, and see the world.

Creativity That Transforms. Innovation That Lasts.

At Creativity in Business Canada Inc., we believe that creativity is a strategic and economic advantage. We help organizations keep experience in play and put it to work.

Recent Posts

Ikigai – the happiness of being busy

I’ve been busy reviewing grant applications for a couple of weeks now so my attention turned to what is probably the best advice I have ever been given (or read). Ikigai is the Japanese art form of approaching your life to increase happiness – or dare I say joy? It…

Value(s): Building a Better World for All

I purchased Carney’s book Value(s): Building a Better World for All, four years ago when it first came out. I have spent most of my working life focusing on values-based leadership and still search for how to do it well. Lots of research has been done in academe, but the…

The WinWin Workplace

Those who learned from the pandemic have already made the shift. It is a simple shift, but a radical one. When workplaces treat employees as investments, productivity increases substantially and so do profits. Simple. To keep “Elbows Up” Canada, we need all the talent we can muster. Happy employees will…

How We Work

Innovation doesn’t happen by chance—it’s a structured process that blends creativity with strategy. Our approach ensures that organizations, NGOs, and educators get practical, research-backed solutions that drive meaningful change.

Discovery & Research

Understanding Your Needs – We start by listening. Through in-depth conversations, assessments, and research, we identify your challenges, goals, and creative potential.

Strategy & Customization

Tailored Solutions for Your Organization – No one-size-fits-all approach. We design programs, frameworks, and interventions that align with your goals.

Hands-On Learning

Bringing Ideas to Life – Whether through training, coaching, or hands-on exercises, we help your team apply creative intelligence to real-world challenges.

Evaluation & Growth

Measuring Impact – We track progress, gather feedback, and refine strategies to ensure lasting transformation and continued innovation.

Contact

Let’s Connect & Innovate Together

Got questions? Want to explore how creativity can drive real innovation in your organization? Reach out to us—we’d love to collaborate and create something impactful together!

(647) 983-9799

ginger@creativeintelligencelab.com

Toronto, Ontario

We’d Love to Hear From You

FAQ's

What types of organizations do you work with?

We work with municipalities, community organizations, post-secondary institutions, applied research centres, and workforce and economic development partners to design and implement systems that help communities adapt to longer lives.

Our work integrates research-backed insight with real-world implementation to help organizations operationalize innovation, strengthen system performance, and build cultures that support long-term adaptation and resilience.

Yes. We tailor our approach to your organization’s operating reality, aligning strategy, workforce context, and implementation requirements to support measurable, sustainable outcomes.

Complete our contact form and we’ll connect with you to discuss your priorities, operating context, and opportunities to move strategy into coordinated, real-world implementation.

You can learn more through our About section which outlines how we support partners in designing and implementing systems that respond to demographic change and longer lives.