The Creativity in Business philosophy originates from Stanford University’s MBA Program, co-founded by Michael Ray, known as the “Most Creative Man in Silicon Valley.” This groundbreaking approach has successfully built tribes of committed individuals—whether within organizations or strategic alliances. By blending ancient philosophies, modern technology, and strategic insight, this approach creates a powerful competitive advantage.

The ongoing work from our teacher/trainer group led by Michael Ray is featured in his book “The Highest Goal”. We share our experiences in working with the philosophy and our impact in organizational development and change.

In the forward to “The Highest Goal”, Jim Collins, author of Good to Great, shares his experience:

“Creativity in Business is the most profoundly life-changing course taught at Stanford. I would not be where I am today without it. Not a year goes by without meeting another graduate who feels the same—it was the first step in a lifelong journey toward one’s highest goal.”